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Xin Lang Cai Jing·2025-12-20 22:07

Core Viewpoint - The rapid rise of the live streaming industry in Shenzhen is being supported by a series of initiatives aimed at integrating party building with business development, fostering a more organized and professional environment for live streamers. Group 1: Industry Development and Initiatives - The Shenzhen Municipal Internet Enterprise Committee has established the Shenzhen Live Streaming Industry United Party Committee to promote party building within the industry, leading to the launch of various initiatives such as the "Top Ten Integrity Initiatives" for industry standardization and the "Warm Heart Action" psychological support hotline for streamers [1][2][3]. - The integration of party building with business practices is exemplified by the efforts of Guanxu Electronics, which has created unique party-building platforms like the Longgang District Anchor Service Center and shared live streaming studios [1][2]. Group 2: Data and Achievements - The Shenzhen Golden Jewelry E-commerce Live Streaming Season attracted over 1,000 participating companies, generating total sales exceeding 800 million yuan, and trained over 200 small and medium-sized streamers [2]. - The establishment of the Shenzhen Live Streaming Industry Integrity Initiative aims to create a comprehensive integrity system for the industry, with commitments from four companies to adhere to standardized live streaming practices [3]. Group 3: Support for Streamers - The "Warm Heart Action" psychological hotline has provided support to numerous streamers, helping them find balance in their work and personal lives, with over 600 individuals benefiting from services such as emotional support and labor dispute mediation [3]. - The Shenzhen Live Streaming Academy, in collaboration with Shenzhen Urban Vocational College, has developed a training system that combines theory, practice, and certification to cultivate high-quality talent in the live streaming sector [4]. Group 4: Recognition and Community Engagement - The "Top Ten Live Streamers" selection initiative aims to encourage streamers to enhance their professional skills and social contributions, while also promoting the involvement of party member streamers in community building [4][5].