广西柳州：一体化、集成式质量服务 赋能螺蛳粉产业发展

Core Viewpoint - The development of Liuzhou River Snail Rice Noodle has transformed from a street snack into a comprehensive industry with over 75 billion yuan in revenue, showcasing a new path for the deep integration of modern service and food industries [1][2]. Group 1: Product Standardization - A product standard system has been established, including the enactment of the "Liuzhou River Snail Rice Noodle Industry Development Regulations" to promote standardization [1]. - The establishment of a standardization technical committee has led to the creation of a comprehensive standard system covering six sub-systems and 572 standards, enhancing the overall quality of the industry [1]. - The approval and release of the industry standard for raw materials, specifically "Rice Noodles," have standardized technical requirements for raw materials [1]. Group 2: Quality Service Platform - A quality inspection center has been developed to support the entire industry chain, with the capability to test 173 products and 2,374 project parameters, achieving over 92% coverage in testing [1]. - An integrated online and offline quality service platform has been created, offering services such as standard inquiries, personnel training, technical support, and expedited testing [1]. - The establishment of a green channel for inspections addresses the challenges faced by small and medium-sized enterprises regarding testing capabilities and labeling standards [1]. Group 3: Brand Development - Archaeological work at the Xianfo Cave site has been initiated to explore the historical and cultural significance of River Snail Rice Noodle [2]. - Companies are guided to adopt models like "transparent factories" and "front shop, back factory" to create industrial tourism complexes that enhance brand visibility [2]. - Leveraging the "internet celebrity effect" of River Snail Rice Noodle, extensive online promotion through new media and social media is conducted to maintain brand relevance and expand its influence [2]. - Trademark and brand layouts have been established in 26 countries and regions, facilitating the international distribution of Liuzhou River Snail Rice Noodle products [2].