Bei Jing Ri Bao Ke Hu Duan·2025-12-20 23:12Core Insights - The aging population and increased health awareness are driving demand for health management, medical care, and elderly services, making the development of the elderly finance sector a strategic priority [1] - Financial institutions are transitioning from being "single product providers" to "resource integrators" and "elderly ecosystem builders," utilizing emotional empowerment, technological assistance, and ecological layout to enhance elderly care [1][8] Emotional Empowerment - Shanghai Rural Commercial Bank's "Heart Home" project extends its services beyond financial offerings to include cultural and community activities, establishing over 1,000 service stations across Shanghai [2] - The project aims to address social connectivity issues among the elderly and enhance service warmth through community engagement and social activities [2] Health Management and Social Needs - Postal Savings Bank of China's Shanghai branch is creating a new paradigm in elderly finance by integrating health management and social needs through initiatives like "Postal Savings - Ctrip Friendship Club" [3] - The bank's activities encourage social interaction among the elderly, fostering community bonds and trust [3] Technological Empowerment in Care Services - Financial institutions are addressing challenges in elderly care services through credit support and technological empowerment, as highlighted by the implementation of a long-term care insurance management system by Shanghai's Love Nursing Station [4] - The system enhances service quality by providing real-time monitoring of elderly care and streamlining administrative processes [4] Information Technology in Elderly Care - Shanghai Hongri Puhua Nursing Home is implementing a smart elderly care system to improve management efficiency and enhance the quality of life for residents [6] - The system allows for comprehensive electronic management of resident information and care records, facilitating better service delivery [6] National Elderly Service Network - China Pacific Insurance has established a national elderly service network with the opening of new community projects in Beijing and Sanya, enhancing operational capabilities across 15 community projects [6][7] - The insurance sector is increasingly involved in the elderly care ecosystem, with various companies adopting different asset strategies to support the silver economy [7] Future of Elderly Finance - The elderly finance sector is expected to become a mainstream business for financial institutions in the next 10 to 20 years, necessitating a shift towards resource integration and the creation of a "financial + elderly care + medical" closed loop [8]