Should You Buy Klarna Stock Before the New Year?
KlarnaKlarna(US:KLAR) Yahoo Finance·2025-12-20 23:25

Core Insights - Klarna Group has positioned itself as a leading player in the buy now, pay later (BNPL) fintech sector, despite experiencing a stock market decline of over 30% since its September IPO [1] - The overall performance of BNPL stocks, including Sezzle, has been weak, with Sezzle down approximately 20% since Klarna's IPO and over 40% at its October low [2] - Patient investors may find potential in Klarna as it is expected to outperform the S&P 500 in the coming year due to several favorable factors [2] Demand and Growth - The Klarna Card, launched in the U.S. on July 4, has seen rapid adoption, achieving over 1 million sign-ups in its first 11 weeks and reaching 4 million sign-ups within four months [4] - Klarna reported a 28% year-over-year revenue increase, with U.S. revenue surging by 51%, largely driven by the success of the Klarna Card [5] - The card has gained acceptance among over 850,000 retailers, enhancing accessibility to BNPL services and expected to continue driving growth into 2026 and beyond [6] User Base Expansion - Klarna's user base has expanded significantly, with 27 million new users added in the latest quarter, bringing the total to 114 million active users globally [9] - The growth in user numbers and the popularity of the Klarna Card indicate a rising demand for BNPL services, countering criticisms regarding the sustainability of such financial products [8]