业界共探入境旅游高质量发展新路径

Core Insights - The event "High-Quality Development of Inbound Tourism: Case-Driven Practice Sharing" was held as part of the 2025 China International Tourism Trade Fair, focusing on exploring new paths and ecosystems for enhancing inbound tourism quality and efficiency [2] - Experts believe that the competition in inbound tourism has entered the "deep experience" era, emphasizing the need for a shift from mere information dissemination to cultural translation in marketing strategies [2] Group 1: Market Insights - Liu Xiangyan, Director of the International Research Institute of China Tourism Academy, predicts that inbound tourism numbers and spending will continue to grow, with foreign visitor markets expected to surpass 2019 levels [2] - Different promotional strategies are suggested for various source markets: Germany should focus on deep cultural experiences and business travelers; France on cultural practices and quality vacations; Italy on slow-paced and outdoor activities; and Spain on food and urban modern experiences [2] Group 2: Technology and Innovation - Li Chuan, Deputy Director of Jiangsu Provincial Department of Culture and Tourism, highlighted how the "Su Super" sports event successfully integrated cultural elements and cross-border collaboration to enhance city branding and tourism consumption [3] - AI translation technology was showcased as a solution to language barriers in inbound tourism, with examples of its application in various travel scenarios, enhancing communication from individual interactions to team explanations [3] Group 3: Experience Transformation - Chen Chen, President of Hainan Travel Agency Association, discussed the transformation of travel experiences from "where I have been" to "what I have experienced and who I have become," emphasizing the need for modular product offerings and data-driven insights [3]