Shares of P&G Struggled in 2025. What Will It Do in 2026?

Key Points Shares of Procter & Gamble are down more than 13% so far this year as of Dec. 15. Shifting consumer behavior and macro factors will continue to dominate in 2026. The company is expanding its footprint internationally to combat headwinds in the U.S. 10 stocks we like better than Procter & Gamble › Procter & Gamble (NYSE: PG) is a venerable, reliable blue-chip stock that investors have trusted for over a century. The 188-year-old company's investors don't expect tremendous growth, but in ...