Puma Secures New Financing Loan as Sale Speculation Continues

Core Viewpoint - Puma has secured over 600 million euros in financing to support its transformation efforts amid challenges in its business performance [1][2]. Financing Details - The financing includes a bridge loan of 500 million euros and additional confirmed credit lines of 108 million euros, aimed at providing interim liquidity [1][2]. - The bridge loan is underwritten by Santander Corporate & Investment Banking and both financing facilities have a maturity of up to 2 years [2]. Business Performance - Puma reported a 10.4 percent decline in organic sales in the third quarter, totaling 1.96 billion euros, with EBIT falling by over 80 percent [4]. - The company is undergoing a strategic "reset" to address challenges such as muted brand momentum, high inventory levels, and low distribution quality [4]. Strategic Outlook - The CFO of Puma emphasized that the new financing will enhance financial flexibility and support the company's ambition to become a top three sports brand globally [3]. - There is ongoing speculation regarding potential acquisition interest in Puma from rivals and investment firms, which has positively impacted its share price [5].