青岛入境游复苏 一杯原浆啤酒背后的“国际吸引力”

Group 1 - The core viewpoint of the article highlights the resurgence of inbound tourism in Qingdao, driven by its unique offerings and strategic marketing efforts aimed at various international tourist demographics [1][2]. - From January to November 2025, Qingdao's airport welcomed 567,100 inbound tourists, marking a 44.99% year-on-year increase, with South Korea being the largest source of visitors at 356,100, up 56.48% [1]. - Qingdao's appeal is attributed to its systematic upgrade from a "traffic entry point" to a "consumption hub," supported by the "Shanghai Cooperation Organization Tourism and Cultural Capital" strategy and targeted marketing campaigns [1]. Group 2 - The expansion of transportation networks has significantly bolstered inbound tourism, with increased flights to South Korea and new routes to London, resulting in nearly 480 inbound and outbound flights weekly during peak travel periods [2]. - Efforts to enhance travel convenience include the addition of multilingual services at key attractions, optimized customs processes, and direct transportation options from the airport to the city, creating a welcoming environment for international visitors [2]. - Cultural experiences, particularly centered around Qingdao beer, play a crucial role in retaining tourists, with immersive projects at the Beer Museum and dynamic cultural performances attracting deeper engagement from visitors [2].