耀雪“小白道”为申城冰雪游添活力

Core Insights - The newly launched "Beginner's Slope" at Shanghai Yaoxue Ice and Snow World has generated significant market enthusiasm, leading to increased booking activity during the New Year holiday [1] Group 1: Financial Performance - Overall visitor traffic has increased by 40% year-on-year, with revenue growth reaching 70% [1] - Surrounding commercial revenue has grown by nearly 30%, and all three associated hotels are fully booked on weekends [1] - The total number of visitors during the ice and snow season is expected to exceed 100,000 [1] Group 2: Product Offerings - Yaoxue has introduced various promotional ticket options, including a 99 yuan children's snow play ticket and a 299 yuan three-hour beginner skiing ticket, catering to different visitor needs [1] - Since the opening of the beginner slope, both inquiry and order volumes have surged, with ski school courses being in high demand, generating over one million yuan in economic benefits [1] Group 3: Infrastructure and Strategy - Yaoxue Ice and Snow World has established five professional ski slopes, including two beginner slopes and one each for intermediate, advanced, and expert levels, accommodating skiers of all skill levels [1] - The facility upgrade aims to lower the barriers to participation in winter sports, with plans to continue developing a composite ice and snow consumption ecosystem that combines "viewing + experience" and "professional + popular" elements [1]