Core Insights - The "Ganwei" brand has ranked first in the China Regional Agricultural Brand Influence Index, achieving its fifth consecutive title [1] - Gansu has established a comprehensive brand matrix of "1+55+750" to support the "Ganwei" brand, focusing on local specialties and modern agriculture [1] Group 1 - Gansu has become a leading base for modern cold and drought-resistant agriculture, being the largest producer of corn, vegetables, and flower seeds in China [1] - The province is also the largest breeding base for potato seed and a significant production hub for highland summer vegetables, apples, and sheep and beef [1] - Gansu has created 19 national standardized production bases for green food raw materials, with 2,518 green, organic, and geographical indication agricultural products [2] Group 2 - The province has implemented strong marketing strategies, including "Ganwei out of Gansu" and "Ganwei going overseas," integrating online and offline sales channels [2] - In the first three quarters of this year, online sales of agricultural products in Gansu reached 22.8 billion yuan, while "Ganwei" product sales amounted to 29.2 billion yuan, reflecting year-on-year growth of 11.03% and 28.76% respectively [2] - The event also recognized 29 brands, including "Qingyang Apple," in the 2025 China Regional Agricultural Brand Development Report [2]
【厚道甘肃 地道甘味】中国区域农业形象品牌影响力指数发布 “甘味”品牌位列第一实现“五连冠”
Xin Lang Cai Jing·2025-12-21 02:12