“人间烟火味”竟成香烟广告语？网友热议！

Core Viewpoint - A convenience store in Beijing has been criticized for using the phrase "the flavor of human smoke is the most comforting to ordinary people" in a cigarette advertisement, which sparked widespread debate among netizens about the appropriateness of using such warm language to promote tobacco products [1][3]. Group 1: Incident Overview - A photo shared by a netizen showed a promotional sign at a 7-ELEVEN convenience store stating, "the flavor of human smoke is the most comforting to ordinary people. Starting from now, cigarettes are on sale" [3]. - The store's staff later acknowledged that the advertisement was created by the store itself and recognized that the content was inappropriate [3]. - The company managing the store, 7-ELEVEN (Beijing) Co., expressed that they take the matter seriously and have instructed the store to remove the advertisement immediately upon discovering its inappropriateness [3]. Group 2: Legal Implications - A lawyer pointed out that the store's action is inappropriate as it violates national regulations that prohibit outdoor tobacco advertising and marketing to minors, as the advertisement does not distinguish its audience [5]. - The advertisement's association of "the flavor of human smoke" with cigarette sales constitutes indirect tobacco promotion, which also breaches relevant advertising laws [5][6]. - According to Article 22 of the Advertising Law of the People's Republic of China, it is prohibited to publish tobacco advertisements in public media or places, and to send any form of tobacco advertisements to minors [6].