数娱工场 | 告别“人力堆砌”，游戏产业全面转向“AI驱动”

Core Insights - The 2025 China Game Industry Annual Conference highlighted AI, engine development, and mixed reality (XR) as key investment areas for companies in the gaming sector [1][2] - AI technology is deeply integrated into game design, user behavior analysis, and operational strategy optimization, becoming a focal point for future capital investments [1][2] Group 1: AI Integration in Game Development - Multiple game companies are actively incorporating AI across the entire game development and operation process, significantly enhancing efficiency and reducing creative barriers [3] - Century Huatong reported that AI is integrated into approximately 80% of its game development processes, improving creative efficiency and reducing costs [3] - 37 Interactive Entertainment's AI model "Xiao Qi" has improved the digital efficiency and quality of content by integrating over 40 AI capabilities, with AI-generated 2D art assets exceeding 80% [3] Group 2: AI's Impact on Operational Efficiency - Youzu Network has developed an internal platform "YOOZOO.AI" that enhances efficiency across research, publishing, and localization, achieving a 3-5 times increase in production efficiency [4] - Tencent has established a comprehensive AI capability system, with its latest AI-driven 3D character animation pipeline achieving up to 8 times efficiency improvement in certain production stages [4] Group 3: AI Applications in Game Marketing and User Engagement - AI is transforming game marketing and operations by generating advertising materials and analyzing user data, leading to a 20%-40% reduction in customer acquisition costs [7] - AI-driven content generation allows for personalized gaming experiences, significantly expanding game content boundaries and reducing user churn rates [7] Group 4: AI's Role in Global Market Expansion - China's self-developed games achieved overseas sales of $20.455 billion in 2025, with AI technology becoming a critical factor in enhancing operational efficiency for international competition [9] - Companies like Chuangmeng Tiandi are leveraging AI to capture real-time feedback from global social media, aiding in content iteration and localization for long-term operational products [9] Group 5: Future Trends in AI and Game Development - The integration of AI across the game development pipeline is expected to shift focus towards creativity, with the potential for AI to autonomously generate games based on a single theme or idea [8] - The deep integration of AI in game development and operations is seen as essential for achieving high-quality growth in the global gaming market [11]