From McKinsey to PwC, here's how elite consulting firms are racing to hire engineers — and train everyone else in AI

Core Insights - Consulting firms are increasingly integrating technology roles into their workforce, with a focus on hybrid positions that combine consulting and technical expertise [2][9][11] Group 1: Industry Trends - A new role called "forward deployed consultants" is emerging, inspired by software engineering roles, indicating a shift towards technology-driven consulting [1] - The demand for technologist roles is rising, with firms like Accenture and EY significantly expanding their technologist ranks, adding tens of thousands of AI and data professionals [4][12] - The traditional consulting model is evolving from pure advisory work to include building and maintaining technological tools for clients, necessitating a blend of generalist and technical skills [5][6][7] Group 2: Hiring and Upskilling - Firms are prioritizing upskilling their existing workforce over hiring new talent, as the demand for AI expertise continues to grow [14][15] - EY has implemented extensive training programs, with nearly 100,000 employees earning digital "AI badges" for completing AI-related courses [17] - The focus on soft skills is becoming more pronounced, as communication and collaboration are essential qualities that AI cannot replicate [23][24] Group 3: Changing Consultant Profiles - The ideal consultant profile is shifting to include individuals who can navigate both consulting and technical domains, referred to as "5Xers" at McKinsey [11][9] - Traditional consulting roles are still on the rise, with projections indicating growth from 250,000 globally in 2022 to 340,000 in 2024 [19] - Many firms are looking for candidates who are curious and adaptable, emphasizing the importance of learning and unlearning in the evolving landscape [25]