（年终特稿）群“超”并起 中国体育“民间力量”激发新活力

Core Viewpoint - The rise of grassroots sports events in China, exemplified by the "Su Super" league, has significantly boosted public enthusiasm for sports and local economic development, showcasing a new vitality in the sports sector [1]. Group 1: Event Popularity and Participation - The "Su Super" league attracted over 2.43 million spectators from May 10 to November 1, averaging more than 28,000 attendees per match [1]. - The "Gan Super" league recorded a peak attendance of 50,168, setting a record for single-match attendance in Jiangxi province [1]. - Participants in these grassroots events come from diverse backgrounds, including teachers, chefs, and delivery drivers, driven by a pure love for football rather than professional aspirations [1]. Group 2: Cultural Integration and Community Engagement - The 13 city teams in the "Su Super" league leverage local history and cultural characteristics to create unique football identities, enhancing regional cultural recognition [2]. - Events like the "Gan Super" serve as emotional connectors between cities, fostering community bonds through cultural exchanges, such as the gifting of local produce [2]. - The "Meng Super" league incorporates local cultural experiences, such as traditional dances, providing immersive cultural engagement for spectators [2]. Group 3: Economic Impact and Consumer Spending - Grassroots sports events have significantly stimulated local tourism and consumption, with the "Xiang Super" converting tickets into travel passes for local attractions, leading to substantial increases in spending [4]. - The "Xiang Super" generated approximately 41.81 million yuan in dining, 23.06 million yuan in accommodation, and 61.99 million yuan in transportation expenditures [4]. - The "Meng Super" final attracted over 890,000 domestic tourists, resulting in total consumer spending of 734 million yuan [4]. - The "Zhe BA" basketball league hosted 280 events, drawing nearly 920,000 spectators and generating over 1 billion yuan in related economic activity [4]. Group 4: Policy and Future Development - The rise of grassroots sports leagues represents a practical example of the "sports plus" integration model, reflecting a new approach to sports development in China [6]. - Official policies aim to enhance the sports industry and consumer engagement, emphasizing the need for deeper integration of culture, tourism, and commerce [6]. - Analysts suggest that for grassroots sports events to maintain their popularity, efforts must focus on the integration of cultural, sports, and commercial elements, supported by relevant policies [6].