中国公共关系发展大会：积极探索公共关系+智能技术路径

Core Insights - The public relations industry is urged to seize development opportunities, enhance its mission, and actively explore the integration of smart technology to facilitate digital empowerment and information transformation [1][2] Group 1: Industry Development - The 2025 China Public Relations Development Conference was held in Beijing, focusing on the theme of "Public Relations + Smart Technology to Support Modernization" [2][3] - The conference emphasized the need for proactive macro policies, including maintaining necessary fiscal spending and implementing flexible monetary policies to ensure a strong economic start for the 14th Five-Year Plan [2] Group 2: Technological Integration - The concept of "human imagination + large models" is highlighted as a core formula for new productive forces in the era of artificial intelligence, with large models transforming innovative ideas into executable solutions [2] - The public relations sector is encouraged to embrace a lifelong learning mindset in response to the AI wave, as technology becomes a key driver of social development [2] Group 3: Standards and Recognition - The conference introduced the "China Enterprise Public Relations Evaluation System (Trial)," aimed at systematizing and standardizing public relations work in Chinese enterprises [3] - A showcase of 80 exemplary cases of public relations in China for 2025 was presented, with notable entries including "Su Chao" and "Nezha" [3]