Group 1 - The core event is a unique lighting ceremony at Hexinghui, which sets the tone for a winter narrative, blending traditional Chinese lantern craftsmanship with modern architecture [2][3] - The lighting ceremony is not just about illumination; it serves as an emotional healing experience for young people, providing a moment of romance amidst the end-of-year busyness [3] - Following the lighting event, Hexinghui hosted the national premiere of the popular domestic animation IP "Meiji and Big Mouse," which aims to resonate with the complex emotional states of Generation Z [3][4] Group 2 - Hexinghui has identified that the core demand of young consumers has shifted from merely purchasing products to seeking recognition and experiences [4] - The lighting ceremony and the IP premiere are part of a broader winter campaign at Hexinghui, which aims to create an immersive narrative for young urbanites throughout the season [4] - The winter campaign includes diverse brand experiences, such as DIOR's aesthetic space and interactive offerings from various brands, creating a sensory feast woven into the shopping experience [4]
非遗锦鲤游进都市夜空，照亮“情绪治愈”之路！五角场合生汇变身冬日灵感发生器
Xin Lang Cai Jing·2025-12-21 05:19