安踏儿童参与广州马拉松亲子跑，足弓成长计划吸引关注

Core Insights - Anta, as the top partner and exclusive sports equipment sponsor of the Guangzhou Marathon, actively engaged in the family-oriented running event, promoting the "Arch Growth Plan" to raise awareness about foot health [1][3] - The trend in the sports market indicates a shift towards family units as key consumers, with children's sports becoming a significant driver of family consumption and brand growth [1][3] Group 1 - The Guangzhou Parent-Child Run attracted 600 families, showcasing Anta Children's deep involvement in the event [1] - Anta Children's initiative included providing customized gear and setting up an arch health education area, emphasizing the importance of engaging families in sports [1] - The competitive landscape in the sports market is increasingly recognizing children as a vital demographic for driving consumption [1][3] Group 2 - On the same day as the parent-child run, Anta Children's "Super Brand Day" event on Vipshop featured the launch of the Arch PRO running shoes, highlighting the integration of professional technology into consumer-friendly formats [3] - The event saw a rapid increase in consumer interest for various popular products, particularly in the running shoe category, indicating a vibrant children's sports consumption market [3] - The "Healthy China" strategy is pushing the family sports market as a new growth area for sports brands, with a clear trend towards more professional and scientific sports equipment for children [3]