广州文交会走过八载,这场文旅盛会为湾区文化产业带来什么?
Xin Lang Cai Jing·2025-12-21 06:19

Core Insights - The 2025 Guangzhou Cultural Industry Trade Fair successfully showcased the theme "Bay Area Links the World, Cultural Tourism Creates the Future," emphasizing the integration of technology, culture, and trade to foster innovation in the cultural tourism sector [1] Group 1: Technological Empowerment - The fair highlighted the integration of culture and technology, with immersive experiences such as VR/AR installations and holographic projections transforming static cultural resources into interactive dynamic scenes [1] - Guangzhou New Qidian Cultural Technology introduced an innovative 3D immersive multi-modal space product called "Wandering Vision," which turns ancient Chinese mythology into engaging educational experiences [3] - The event featured various VR experiences, including "The Fate of the Vermilion Bird" and "Dreaming of the Mountains and Seas," showcasing how technology enhances cultural experiences and promotes digital content creation [5] Group 2: Industry Aggregation - The fair released the "Top 30 Cultural Enterprises in Guangzhou for 2025," with 117 companies participating, collectively generating approximately 224.2 billion yuan in revenue for 2024, accounting for 36% of the city's cultural industry revenue [7] - Over 1,000 companies participated in the fair, covering sectors like animation, gaming, and film technology, demonstrating the diverse vitality of the Bay Area's cultural industry [9] - The cultural industry in Guangzhou achieved a revenue of 604.08 billion yuan in 2024, marking a 4% year-on-year growth, with new cultural business models emerging rapidly [11] Group 3: International Linkage - The fair emphasized international collaboration, featuring a comprehensive trading platform for cultural tourism and technology, facilitating connections between over 30 countries and regions [13] - Guangdong Yesheng Technology showcased eVTOL aircraft for low-altitude tourism, indicating international market interest and potential orders from countries like Russia and the U.S. [15] - Guangzhou's cultural product exports reached 47.5 billion yuan in 2024, positioning the fair as a key driver for high-quality cultural trade development [15] Group 4: Future Outlook - The 2025 Guangzhou Cultural Industry Trade Fair is seen as a catalyst for Guangzhou's transition from a cultural industry city to a cultural industry powerhouse, contributing to the global presence of Chinese culture [16]