市场韧性强！中国网络文学实现出海“三级跳”

Core Insights - The "14th Five-Year Plan" emphasizes the healthy development of online literature, games, and audiovisual content, encouraging cultural enterprises to promote Chinese culture globally [1] Group 1: Market Overview - By the end of 2024, the user base of Chinese online literature is projected to reach 575 million, accounting for 51.9% of internet users [2] - The number of overseas active users is approximately 200 million, with 30 million new registered users in 2024 [2] - Revenue from the overseas market is expected to reach 4.815 billion yuan, reflecting a year-on-year growth of 10.68%, indicating strong market resilience [2] Group 2: Technological Advancements - Technology is enhancing the international dissemination of online literature, with AI translation expected to produce over 10,000 new translated works by 2025, achieving a translation scale 3.5 times larger than last year [3] - AI-driven translation volume is increasing by nearly 300% annually, with translation efficiency improving by 100 times and costs decreasing by 90% [3] Group 3: Industry Development - The international dissemination of online literature has established a robust industrial ecosystem, with significant achievements in IP development across various formats such as audiobooks, comics, and animations [4] - The evolution of Chinese online literature's international presence has transitioned from "text export" to "IP export," and now to a comprehensive "ecological export" model [4] - The current stage of "going global" for Chinese online literature is marked by a shift from single content output to a full ecosystem approach, including creation, translation, IP derivatives, and local co-creation [4]