转发！曝光！直播称吃神药82岁爬17楼不累

Core Viewpoint - The article exposes a fraudulent model in private domain live streaming, where a company misleads elderly consumers into purchasing a product claimed to treat heart diseases through deceptive marketing tactics [1] Group 1: Company Operations - The company operates a private domain live streaming model, selling a product called "Heart Muscle Peptide Nutritional Liquid," falsely claimed to improve various heart conditions [1] - The company has rapidly opened 54 stores within a short period, utilizing promotional tactics such as offering free eggs to attract elderly customers [1] - The sales personnel identify potential buyers among returning customers and invite them to join exclusive "premium member groups" for targeted marketing [1] Group 2: Marketing Strategies - The marketing strategy involves creating a sense of health anxiety among elderly consumers by sharing health-related content and expert lectures in the member groups [1] - Following the initial engagement, the company promotes the efficacy of their product and encourages purchases through live streaming sessions [1] - To maintain viewer engagement, the "premium member groups" periodically distribute red envelopes as incentives [1] Group 3: Financial Performance - Within three months, the company established over a hundred WeChat groups with nearly ten thousand members, achieving total sales exceeding 1 million yuan through private domain live streaming [1]