Xin Lang Cai Jing·2025-12-21 07:20Core Insights - The 2025 China Application News Communication Top Ten Innovation Cases were announced, showcasing the latest explorations and practices of mainstream media in China regarding deep integration, systematic transformation, and cutting-edge technology application [1][4] - The event reflects a significant trend in the field of application news communication in China, evolving from "point innovations" to "systematic reconstruction" [1] Group 1: Event Overview - The announcement took place in Chengdu on December 21, highlighting ten innovative cases from various media organizations [1] - This is the ninth consecutive year that the China News History Society's Application News Communication Professional Committee has released these cases, emphasizing their leading and exemplary nature [1][4] Group 2: Media Transformation Trends - Media integration has shifted from "addition" to "symbiotic coexistence," characterized by professionalization, platform collaboration, and technology-driven industry trends [3] - The transformation of mainstream media is now focused on systematic restructuring, encompassing content production, organizational structure, and a comprehensive media communication system [4] Group 3: Case Summaries - Case 1: People's Daily Health Client - Developed a multi-terminal communication platform integrating authoritative health resources, enhancing health communication efficiency through AI technology [9] - Case 2: Shanghai Media Group - Initiated a comprehensive transformation to enhance core competitiveness and sustainability, achieving a unified media platform [10] - Case 3: Zhejiang Daily Media Group - Focused on self-integration and platform empowerment, creating a unified new media platform to represent Zhejiang's voice nationally [11] - Case 4: Hunan Broadcasting Group - Implemented a "Five New" strategy to drive systemic transformation, achieving significant growth in viewership and international presence [12] - Case 5: Sichuan Broadcasting Group - Aimed to become a leading new mainstream media platform through an internet operation model, leveraging a large user base [12] - Case 6: Southern Media Group - Achieved deep integration across its media platforms, enhancing operational efficiency and collaborative synergy [13] - Case 7: Xinhua Media Group - Focused on technology-driven service enhancement, creating a closed-loop service model in education and governance [14][15] - Case 8: Henan Broadcasting Group - Transformed cultural resources into modern communication assets, successfully integrating traditional culture with contemporary media [16] - Case 9: Shenzhen Media Group - Integrated technology with media operations, exploring new business models and investment opportunities in high-growth sectors [17] - Case 10: Huzhou News Media Center - Demonstrated effective integration of media and city governance, creating a comprehensive service platform for local citizens [18]