Core Viewpoint - The APBA Asia Pickleball Alliance Cup held in Lushan West Sea marks a significant step towards internationalizing the region as a "hometown of pickleball," with over 200 participants from various countries and a total prize pool of 3 million yuan [3][4]. Group 1: Event Overview - The tournament took place from December 19 to 21, featuring 12 categories including men's singles, men's doubles, and mixed doubles for players aged 50 and above [1]. - The event attracted top players from countries such as Malaysia, Indonesia, Singapore, and the United States, highlighting its international appeal [1]. Group 2: Regional Development and Impact - Lushan West Sea has built 16 international standard pickleball courts and hosted over 20 various levels of pickleball events since 2024, enhancing its reputation as a sports tourism destination [4]. - The region aims to integrate sports and tourism, leveraging the popularity of pickleball to boost local tourism and consumer spending, thus enhancing brand influence [3][4]. - The establishment of the Lushan West Sea Pickleball Association and related enterprises reflects a strategic move to strengthen the "sports+" advantage and create new tourism opportunities [3][4].
江西庐山西海举办国际性匹克球赛事 强化“体育+”优势
Xin Lang Cai Jing·2025-12-21 08:23