深度创作、文字有力 今日头条2025创作者大会发布优质内容扶持计划

Core Insights - The core strategy of Toutiao for 2025 is to focus on "quality depth" content, which is seen as a social responsibility to promote rational thinking and constructive public dialogue [1][3] Group 1: Event Overview - The 2025 Quality Depth Creator Conference was held in Hainan, attracting over 300 content creators to discuss industry trends, platform policies, and creative insights [1] - Toutiao launched three major support initiatives: "Special Creation Fund," "Deep One Studio," and "Fire Plan," aimed at enhancing deep content creation [1][6] Group 2: User Engagement and Content Consumption - Toutiao users show a strong preference for deep content, with 44% of their consumption focused on serious topics, significantly higher than the industry average of 14% [3] - The platform has seen a nearly threefold increase in the reading volume of quality deep content year-on-year, with over half of daily active users engaging with selected deep content [3] Group 3: Content Distribution and Algorithm Optimization - Toutiao has optimized its algorithm to create a distribution chain that allows articles to find their readers, enhancing the exposure and reach of quality content [4] - A cold start traffic pool has been established for deep articles to support creators and improve the efficiency of content exposure [4][6] Group 4: Support Plans for Creators - The "Special Creation Fund" can allocate up to 1 million yuan per project, while "Deep One Studio" aims to enhance creators' productivity through platform technology [6] - The "Fire Plan" provides guaranteed incentives to help new creators overcome initial challenges in deep content production [6] Group 5: Creator Discussions and Industry Insights - Various creators shared their thoughts on producing "slow" content in a fast-paced environment, emphasizing the importance of quality over quantity [6][12] - The conference included multiple forums and discussions on content trends and collaboration models, highlighting the ongoing commitment to quality deep content [12]