幸福西藏 扎西德勒架起合作桥梁，陕藏联动激活文旅发展新动能

Core Viewpoint - The "Happy Tibet Zhashidele" cultural tourism promotion event held in Xi'an aims to showcase the unique charm of Tibetan culture and tourism, establishing a cross-regional cooperation mechanism to boost the cultural tourism industry in the northwest and southwest regions of China [1][10]. Group 1: Event Overview - The event was organized by the Tibet Autonomous Region's Department of Culture and Tourism, with support from Shaanxi Province's Department of Culture and Tourism [3]. - It featured an immersive cultural space combining intangible cultural heritage experiences, food tasting, and cultural product exhibitions, highlighting the rich heritage of Tibetan culture [3][5]. - Nearly 50 quality travel agencies from Shaanxi participated, creating a vibrant atmosphere for discussions and exchanges [3]. Group 2: Promotion Activities - The event included diverse interactive experiences, such as traditional Tibetan printing demonstrations and tasting of local delicacies like butter tea and Tibetan yogurt [5]. - A special promotion for the Ali region showcased its unique natural and cultural resources, attracting significant attention from travel agencies [3][7]. - Tibet Airlines promoted various flight routes, including seasonal routes to Tibet, enhancing travel connectivity [7]. Group 3: Cultural Integration - A flash mob performance by Tibetan artists at the iconic Big Wild Goose Pagoda symbolized the cultural integration between Shaanxi and Tibet under the Belt and Road Initiative [10]. - The event exemplified the implementation of the cultural power strategy and the high-quality development of the cultural tourism industry in Tibet [10]. Group 4: Future Directions - The Tibet Autonomous Region's Department of Culture and Tourism plans to deepen cross-regional cooperation and promote the integration of Chinese culture with highland ecology [11]. - The initiative aims to expand the "Happy Tibet Zhashidele" brand to a broader stage, enhancing its appeal and impact [11].