爆了，有门店月入超3万！疯狂动物城带火又一赛道，年轻人疯狂上头

Core Insights - The popularity of Perler Beads, also known as "拼豆," has surged, particularly among young adults, transforming from a children's toy into a social currency for this demographic [1][4][29] - The release of "Zootopia 2," which grossed 3.6 billion yuan, has significantly contributed to the rise of this crafting trend, with sales of related materials skyrocketing on platforms like Taobao and Pinduoduo [1][4][18] Industry Overview - The offline market is capitalizing on this trend, with many DIY stores offering Perler Bead experiences priced between 19.9 yuan and 88 yuan per hour, often selling over a thousand sessions [3][18] - A specific store in Beijing reported annual sales of over 425,000 yuan from a single Perler Bead package, averaging more than 35,000 yuan monthly [3][18] Market Dynamics - The pricing structure for Perler Beads shows a clear segmentation, with standard beads priced at approximately 1.3 to 1.5 yuan per thousand, while premium brands like MARD charge up to 5.28 yuan per thousand [7][22] - The business model has evolved into a closed loop, attracting users with low-cost experiences, maintaining engagement through IP designs, and monetizing through materials and custom services [9][24] Growth Statistics - As of December 17, there are 17,200 handcraft-related enterprises in China, with a 69.7% increase in registrations in 2022 and 6,558 new registrations in 2025 alone, marking a 28.6% year-on-year growth [10][25] Challenges - The industry faces significant challenges, particularly in terms of product homogeneity, as many stores offer similar crafting options, leading to a decline in repeat purchases [12][27] - The sustainability of the trend is questioned, as the emotional appeal of crafting may diminish over time, especially as consumers seek new forms of entertainment [29]