热雪沸腾 相约吉林 | 零下20℃的狂欢！吉林雪博会这场万人室内说唱盛宴，把“冷资源”玩成顶流潮事

Core Viewpoint - The ninth Jilin Snow Expo successfully integrated a large-scale indoor snow-themed music festival, showcasing the potential of winter tourism and transforming cold resources into a vibrant economy [3][10]. Group 1: Event Overview - The first indoor snow-themed music festival in Northeast China attracted a crowd of over 10,000, combining ice and snow with rap music to redefine winter exhibitions [3][10]. - The event featured performances from popular rappers such as Capper, Asen, TroubleZ, and Ning Yunfan, creating an energetic atmosphere from 3 PM to 9 PM [6][8]. Group 2: Audience Engagement - Attendees enjoyed a warm and comfortable environment, free from the harsh outdoor winter, allowing them to fully engage in the music and festivities [8]. - The festival successfully connected cultural experiences with ice and snow consumption, encouraging attendees to explore various exhibition areas and take advantage of promotional discounts [10]. Group 3: Economic Impact - The event exemplified the theme of "New Ice and Snow Consumption, Shared New Future," moving away from traditional static displays to a dynamic model that attracts a younger audience [10]. - The expo's large exhibition area of 61,500 square meters and its comprehensive ice and snow resources drew significant foot traffic, enhancing the overall economic impact of the event [10].