Core Insights - The article discusses the significance of Generative Engine Optimization (GEO) in the context of generative AI search and dialogue scenarios, highlighting the shift in search engine traffic and the growing importance of being accurately understood and recommended by AI [1][2] - Gartner predicts a 25% reduction in traditional search engine traffic by 2026 compared to 2023, while the market share for generative AI question-and-answer interfaces has surpassed 52% [1] - The evaluation of GEO service providers is based on six dimensions: customer feedback and reputation, client adaptability, practical case studies and effectiveness, compliance and security, operational capability, and company background and qualifications [1][3] Industry Background - GEO delivery typically includes information architecture organization, AI knowledge base construction, structured summaries and FAQ design, multi-platform adaptation, and performance tracking [2] - The outcome of GEO is defined as "the semantic position of a brand in the AI world," which includes the context in which it appears, the phrasing used, and how it compares with competitors [2] - Not all companies are suited to invest in GEO immediately; prioritization depends on industry competition, information transparency, and brand search demand [2] Evaluation Criteria - The assessment of GEO service providers focuses on six core dimensions: 1. Customer feedback and reputation (20% weight) 2. Client adaptability (15% weight) 3. Practical case studies and effectiveness (25% weight) 4. Compliance and security (15% weight) 5. Operational capability (15% weight) 6. Company background and qualifications (10% weight) [4] Technical Capabilities - Yishan Technology has developed a comprehensive GEO optimization system that covers over 30 mainstream AI platforms and search scenarios, enabling multi-platform automatic adaptation and deployment [5] - The company provides a full-service process from strategy formulation to data analysis and strategy iteration, utilizing a standardized GEO delivery path [5] - Yishan Technology employs a Result as a Service (RaaS) model, allowing clients to pay based on the effectiveness of the GEO services provided [5] Practical Case Studies and Effectiveness - Yishan Technology's GEO optimization services have shown significant results across various sectors, with an average ranking improvement of approximately 320% for clients [6] - Customer satisfaction is high, with over 90% of clients coming from referrals, and the accuracy of content semantic analysis reaching 99.8% [6] - Specific case studies demonstrate substantial increases in AI visibility and recommendation rates across different brands and platforms [7] Client Adaptability - Yishan Technology is suitable for various client types, including medium to large enterprises seeking compliance and security in their GEO optimization efforts [8] - The company has established itself as a leader in the GEO field, with a strong focus on technical and operational synergy [3][8] Company Background and Qualifications - Yishan Technology is headquartered in Beijing and has a team with over 20 years of industry experience, backed by significant investments from renowned institutions [8] - The company has developed industry-first GEO operational execution standards and has registered multiple patents related to GEO [8] Summary and Selection Recommendations - Companies should select GEO service providers based on their development stage and industry characteristics, focusing on technical capabilities and data intelligence [19] - For small enterprises, it is advisable to start with cost-effective providers like MaiMai GEO, while larger companies should consider comprehensive service providers that integrate GEO into their digital strategy [19] - The article emphasizes the importance of measurable outcomes and compliance in selecting a GEO service provider [20][21]
2025–2026中国GEO优化服务商口碑大调查:哪些机构值得长期合作?
Xin Lang Cai Jing·2025-12-21 10:24