上海“消费第一城”实锤！多组数据揭秘：买走全国30%化妆品，“即买即退”销售额暴增21倍

Group 1 - The core viewpoint of the article highlights Shanghai's resilience in consumer spending, with a total retail sales figure of 15,212.93 billion yuan from January to November, reflecting a year-on-year growth of 5.0% [1][14] - Shanghai has maintained a positive growth trend in retail sales since May 2025, outperforming both the national average and other cities of similar size [1][14] - The city is focusing on boosting consumption as a primary economic development task, especially in light of the challenges faced in 2024 [1][14] Group 2 - Shanghai consumers accounted for 23.2% of the national clothing and footwear sales, 10.9% of gold and jewelry, and 14.9% of daily necessities over the past 11 months, with cosmetics leading the category [3][16] - The retail sales of cosmetics in Shanghai reached 130.609 billion yuan from January to November, marking a 5.7% year-on-year increase and representing over 30% of the national total for this category [3][16] - The city has implemented a series of measures to stimulate consumption, particularly in the beauty industry, which has a significant market scale and global influence [3][16] Group 3 - Shanghai has seen a surge in new retail stores, with 848 new stores opened from January to October, including 275 in retail, and a significant number of global and national first stores [5][18] - The city is pioneering measures to facilitate the inspection of imported consumer goods, enhancing the availability of new products in the market [5][18] - Local beauty brands are gaining prominence, supported by social media platforms and targeted policies to foster high-quality development in the cosmetics industry [5][18] Group 4 - The number of inbound tourists to Shanghai has surpassed last year's total, with a notable increase in domestic tourism as well [6][19] - Shanghai's tourism sector is bolstered by a variety of events and activities throughout the year, contributing to consumer engagement and spending [6][20] - The city has introduced initiatives like the "Shanghai Summer" international consumption season, featuring over 300 events to attract visitors [6][20] Group 5 - Shanghai's departure tax refund policy has been optimized, leading to a significant increase in tax refund sales, which grew by 83.8% year-on-year [10][23] - The city has over 1,700 stores participating in the departure tax refund program, enhancing the shopping experience for international tourists [10][23] - The implementation of consumer-friendly policies has positively influenced various retail categories, including automobiles and home appliances, with notable sales growth in recent months [11][24] Group 6 - The restaurant industry in Shanghai is showing signs of recovery, with November's revenue at 15.359 billion yuan, reflecting a slight year-on-year decline but a significant improvement compared to earlier in the year [13][26] - Targeted policies and financial incentives, such as dining vouchers, have been introduced to support the restaurant sector and improve the business environment [13][26] - The Shanghai Catering Association anticipates a positive trend in the dining market as consumer confidence grows and holiday demand increases [13][26]