创意碰撞实战交锋，2025首届大学生品牌建设创新大赛落幕

Group 1 - The core theme of the competition is "telling brand stories and innovating brand futures," focusing on the integration of brand building and innovation practices [1][11] - The competition featured 59 teams from various universities in the Yangtze River Delta, emphasizing the combination of professional knowledge and market demand in brand innovation [3][11] - The event included a "Brand Elite" invitation competition where top teams showcased their professional skills and market insights through timed presentations and defenses [5][6] Group 2 - Nanjing University’s Qingfeng team won the first prize in the undergraduate category and the "Brand Elite" invitation competition with their project "Oasis Recipe," which aimed to translate technical concepts into relatable language for consumers [8] - The competition attracted over 205 teams from more than 40 universities, covering various disciplines such as economics, management, arts, engineering, and information technology, highlighting cross-disciplinary collaboration [11] - The event concluded with a signing ceremony between Jiangsu Yanghe Brewery Co., Ltd. and the winning teams, facilitating the immediate transition of competition results into practical internship opportunities [8][11]