一颗“苹果糖”卖9.9元，被指难吃、粘牙、是“照骗”，知名奶茶品牌紧急致歉：下架，整改

Core Viewpoint - Recent consumer complaints about the new product "Apple Candy" from the popular milk tea brand Lelecha highlight issues with taste and quality, leading to an apology and corrective actions from the company [1][3]. Group 1: Product Issues - Consumers criticized the "Pineapple Apple Candy" for being overly sticky and not matching promotional images, with some suggesting it resembled glue [1][3]. - The product was priced at 26 yuan per cup, with an additional charge of 9.9 yuan for "one piece of apple candy," but it has since been removed from the ordering app [3]. - Lelecha identified several problems with the product, including apples not being coated in sugar, insufficient sugar coating leading to oxidation, overly thick sugar causing stickiness, high syrup temperatures darkening the apples, and improper decoration [6]. Group 2: Company Response and Future Plans - On December 20, Lelecha issued an apology and stated that non-compliant products were removed from stores, with corrective measures taken at affected locations [3][6]. - The company plans to increase its total number of stores from over 400 to 700 by 2025, focusing on franchise operations to enhance market competitiveness, despite previous rumors of closing all direct stores [6]. - Lelecha, founded in 2016 and headquartered in Shanghai, is known for its innovative fruit and cheese tea offerings and was partially acquired by Nayuki for 5.25 billion yuan, becoming its largest shareholder [6].