大窑“易主”：创始人王庆东卸任，公司资本化再提速，或已进入IPO冲刺期？

Core Viewpoint - The management transition at Dayao Beverage Co., Ltd. marks a significant structural change, with founder Wang Qingdong stepping down and handing over control to KKR's representative, Dai Cheng, indicating a shift towards capitalization and potential IPO plans [3][5][6]. Group 1: Management Changes - On December 16, Dai Cheng was appointed as the legal representative and chairman of Dayao, replacing Wang Qingdong, who has been at the helm for decades [5][19]. - Wang Qingdong may retain a minority stake but has transferred absolute control to the investors, signaling a major shift in governance [5][19]. - The board of directors has been significantly reduced from seven members to two, with Dai Cheng and a new supervisor, Jiang Yaqi, indicating a consolidation of power [7][22]. Group 2: Capitalization and IPO Plans - Dayao is reportedly preparing for an IPO, with plans to raise up to $500 million (approximately 3.657 billion RMB), which would support market expansion and brand nationalization [6][20]. - KKR's acquisition of an 85% stake in Dayao is seen as a pivotal event in the beverage industry, reflecting a strategic partnership rather than mere foreign investment [7][22]. - The involvement of KKR suggests that Dayao is entering a critical phase aimed at enhancing its operational efficiency and preparing for public listing [7][22]. Group 3: Market Position and Challenges - Dayao's sales predominantly come from fragmented channels like barbecue stalls and hot pot restaurants, which KKR views as a valuable asset [8][22]. - Despite its stronghold in certain markets, Dayao faces challenges in national expansion, particularly in southern regions where it has struggled to penetrate [10][24]. - The company is also experiencing product challenges, as its attempts to diversify into tea and energy drinks have not met market expectations, and it continues to rely on traditional flavoring methods that may not align with current health trends [10][24][26]. Group 4: Historical Context - Dayao's origins trace back to the 1980s, with significant developments occurring under Wang Qingdong's leadership, including the establishment of the Dayao brand in 2006 [12][26]. - The current transition represents a critical juncture in Dayao's history, as it seeks to evolve from a traditional beverage company to a more diversified brand management entity [13][26].