不得“大数据杀熟”、价格欺诈……三部门规范互联网平台价格行为

Core Viewpoint - The release of the "Internet Platform Pricing Behavior Rules" aims to promote innovation and healthy development in the platform economy by establishing clear regulations for pricing behaviors of platform operators and operators within platforms [1][2]. Group 1: Regulatory Framework - The "Behavior Rules" consist of 7 chapters and 29 articles, outlining the norms that platform operators and internal operators must follow regarding pricing behaviors [1]. - The rules prohibit practices such as price discrimination, predatory pricing, price collusion, and price fraud, emphasizing the need for fair pricing competition [2]. Group 2: Consumer Protection - The rules focus on protecting consumer rights, particularly the right to know and the right to choose, by requiring operators to clearly present options for automatic payments and provide easy cancellation methods [4]. - Operators must transparently disclose pricing structures, including differential pricing and dynamic pricing, and clarify any potential discrepancies between estimated and final prices [4]. Group 3: Implementation Timeline and Future Considerations - The "Behavior Rules" will take effect on April 10, 2026, allowing operators time to adjust to the new regulations [5]. - Experts highlight the need for further detailed measures to ensure effective implementation and to address key issues such as cost accounting standards and third-party evaluation responsibilities [5].