2025中国品牌年会在北京举办 共探高质量发展路径

Core Insights - The "2025 China Brand Annual Conference and the 20th Anniversary of China Brand Magazine" was held in Beijing, focusing on the theme "Global Vision, Chinese Path" to summarize the development experiences of Chinese brands over the past two decades and explore directions for high-quality industry development [1][3] Group 1 - The conference was organized by China Brand Magazine and China Brand Network, with participation from government departments, academic think tanks, and representatives of well-known brands [1][3] - The editor-in-chief of China Brand Magazine, Wan Feng, announced plans to promote systematic media reform and establish a "China Brand + Strategy" to help Chinese brands expand globally [3] - Liu Pingjun, chairman of the advisory group of the International Organization for Standardization's Brand Evaluation Technical Committee, reported that China has released 42 national standards and 27 group standards related to brand evaluation, and has published the "China Brand Value Evaluation" for 11 consecutive years [3] Group 2 - Professor Wang Qiguo from Peking University discussed the intrinsic logic between brand development and the rise of great powers, proposing six major paths for brand building in the new era [3] - Local officials from Gansu and Jiangxi shared their achievements in building local brand cultivation systems, while representatives from companies like Suzhou Daoxiangcun introduced their practices in revitalizing time-honored brands and expanding overseas [3] - The event also featured two cooperation agreements, establishing strategic partnerships and a platform for the promotion of geographical indication products, providing opportunities for brand exchange and injecting new momentum into industry development [3]