Core Viewpoint - Zhejiang Province is expanding its sports event portfolio by launching the first provincial urban football league, inspired by the successful "ZheBA" basketball league, aiming to integrate sports with cultural and tourism sectors [1][3]. Group 1: Event Overview - The first Zhejiang Provincial Urban Football League will follow a similar structure to "ZheBA," consisting of preliminary rounds and a city championship phase [3][6]. - The preliminary rounds will be organized by various districts, while the championship phase is scheduled to take place from mid-April to the end of July 2026 [3][5]. Group 2: Economic Impact - "ZheBA" has generated over 2.5 billion yuan in direct cultural, tourism, commercial, and sports consumption, with 275 cultural and tourism markets contributing approximately 46 million yuan in direct sales [3][6]. - The establishment of "second viewing points" in urban commercial areas attracted nearly 65,000 spectators, leading to an 8.9% year-on-year increase in overall sales for participating malls [3][6]. Group 3: Preparations and Participation - Eleven districts in Zhejiang are actively preparing for the football league, with several cities already initiating their local league matches [4][5]. - Cities like Wenzhou, Taizhou, and Lishui have already kicked off their local leagues, while others like Hangzhou and Ningbo are in the planning stages [5][6]. Group 4: Historical Context - The Zhejiang Provincial Super League, which has evolved since its inception in 1991, reflects a well-structured sports event system characterized by government leadership, club participation, and market-oriented operations [6].
借鉴浙BA模式,浙江官宣:首届浙江省城市足球联赛即将开打
Xin Lang Cai Jing·2025-12-21 12:30