Zheng Quan Ri Bao Zhi Sheng·2025-12-21 12:36Group 1 - The core viewpoint of the articles highlights the surge in demand for down jackets due to a nationwide cold wave, with promotional activities by e-commerce platform Vipshop significantly enhancing discounts on popular brands like Bosideng [1][4]. - Vipshop launched a promotional event on December 21, offering discounts up to 1000 yuan on hot-selling styles, combined with an 80% government consumption voucher applicable to Bosideng down jackets, allowing consumers to save up to 200 yuan on a single purchase [1]. - The platform's deep discounts and government vouchers create unprecedented levels of savings, encouraging both individual and family consumers to purchase multiple down jackets for winter [1]. Group 2 - Consumer preferences for down jackets vary regionally, with southern consumers favoring "light and thin" jackets for their versatility and ease of carrying, while northern consumers prefer long functional jackets designed to withstand harsh cold [2]. - Regardless of region, consumers exhibit high standards for performance and quality, showing a tendency to choose well-known brands. Sales of Bosideng down jackets have seen double-digit growth month-over-month, indicating the onset of the peak sales season [4]. - Popular styles among younger users include the classic business series, comfortable life series, light warm goose down 2.0 series, and sports series, with specific trendy designs like the bread jacket and puff jacket gaining significant traction [4].