优质深度内容阅读量同比增长近三倍 今日头条发布三大扶持计划

Core Insights - The core strategy of Toutiao for 2025 is to focus on "quality depth" content, which is seen as both a commercial choice and a social responsibility to promote rational thinking and healthy public dialogue [1] Group 1: Strategic Initiatives - Toutiao has launched three major support plans: "Special Creation Fund," "Deep One Studio," and "Fire Plan" to enhance deep content creation [1] - The platform aims to improve content governance by raising entry barriers and intensifying efforts against low-quality and misleading content [2] Group 2: User Engagement and Growth - In 2025, the reading volume of quality deep content on Toutiao has increased nearly threefold year-on-year, with over half of daily active users engaging with selected deep content [2] - The platform has optimized its algorithm to ensure new articles reach potential readers effectively, creating a distribution chain where articles find their audience [3] Group 3: Creator Support and Revenue Growth - Creators of popular content are experiencing rapid income growth, supported by Toutiao's initiatives to enhance exposure and distribution efficiency for quality articles [3] - The "Special Creation Fund" can allocate up to 1 million yuan per project to support creators, while the "Fire Plan" offers guaranteed incentives to help new creators overcome initial challenges [3]