Zheng Quan Ri Bao Zhi Sheng·2025-12-21 12:44Core Viewpoint - Great Wall Motors' participation in the China Off-Road Rally Championship has resulted in dual championships, showcasing its commitment to using extreme environments for technical validation and product improvement [1][2]. Group 1: Technical Validation and Strategy - The off-road rally serves as a natural laboratory for vehicle testing, exposing potential issues in power systems, chassis structures, and protective performance under extreme conditions [1]. - Great Wall Motors employs a strategy of using original factory core powertrains in competitions, transforming the risks of racing into opportunities for technological iteration [1][2]. - The company collects real-time data on vehicle performance during the race, which will directly inform R&D efforts for future models [1][2]. Group 2: Market Performance and Consumer Insights - The technical advancements validated through racing have led to improvements across the entire product line, enhancing the quality of both off-road and urban SUV models [3]. - Sales data indicates that from January to November 2025, Great Wall Motors sold 1.1997 million vehicles, a year-on-year increase of 9.26%, with the Tank brand showing particularly strong performance [3]. - The credibility gained from winning championships significantly boosts consumer confidence in purchasing off-road vehicles, as reliability is a key concern for buyers [3]. Group 3: Long-term Strategy and Market Differentiation - The success in racing reflects Great Wall Motors' long-term commitment to technology-driven development, which is crucial in a competitive electric vehicle market [3]. - The challenge remains in effectively translating the technical advantages gained from racing into sustained consumer trust in the market [3].