西北大学举办 “唐诗之都” 品牌构建研讨会 跨学科协同赋能文化创新

Core Insights - The seminar on "Digital Narrative and Civilization Inheritance: Interdisciplinary Perspectives on the Brand Construction and Innovation Practices of 'City of Tang Poetry'" was held at Northwest University, focusing on the construction of Xi'an as the "City of Tang Poetry" [1][3] - Experts from various sectors discussed the cultural, social, and economic value integration necessary for the systematic project of building the "City of Tang Poetry" [3] Group 1 - The event gathered over 30 experts from universities, government think tanks, mainstream media, and cultural tourism enterprises to explore the contemporary value and collaborative mechanisms of Xi'an's "City of Tang Poetry" [1] - Professor Ma Feng emphasized that Xi'an, as the birthplace and dissemination center of Tang poetry, has a unique cultural gene formed by over 50,000 Tang poems, with digital technology offering revolutionary opportunities for cultural inheritance [3] - Associate Professor Jing Qi highlighted that the construction of the "City of Tang Poetry" is a systematic project related to the shaping of the city's spiritual identity [3] Group 2 - During the keynote speech segment, four experts presented their reports, including Professor Li Hao's interpretation of the civilizational exchange embedded in Tang poetry from the Silk Road cultural perspective [5] - Professor Bai Yongxiu proposed an integrated development path for "Innovation City," "City of Tang Poetry," and "Cultural Tourism Garden" [5] - Researcher Zhang Yan from the Shaanxi Academy of Social Sciences outlined seven practical directions for constructing research systems and thematic spatial matrices [5] Group 3 - The roundtable forum featured discussions on "Collaborative Construction of Urban Cultural Brands in the Digital Age," addressing issues such as bottleneck resolution and cultural translation [5] - The Northwest University Urban Brand Digital Communication Research Institute issued a cooperation initiative, inviting various sectors to establish a long-term cooperation mechanism and create a cross-domain collaborative innovation community [5]