冬至“蚝”事，乳山如何打造百亿“蓝色名片”？

Core Insights - The event "Winter Solstice Lushun Oyster Tasting" marks the third season of promoting Lushun oysters, highlighting the transformation of the local oyster industry from raw material sales to branded products and value-added offerings [1][3]. Industry Transformation - Lushun oysters have evolved from being sold in bulk to being branded products with anti-counterfeiting measures, reflecting a significant shift in the local agricultural industry [3]. - The introduction of liquid color-changing anti-counterfeiting technology in 2021 has improved product authenticity, increasing the proportion of genuine products sold online from 30% to over 90% [4][6]. - The average price of Lushun oysters has risen by 20% to 30% due to brand protection efforts, which have attracted quality enterprises to invest in the region [6]. Technological Advancements - Scientific research and development have played a crucial role in enhancing oyster quality and production efficiency, with local universities contributing to breeding and health monitoring [9][11]. - The introduction of new oyster varieties and health management practices has improved survival rates and overall quality, reducing annual losses in the industry by approximately 200 to 300 million yuan [12]. Sales and Marketing Innovations - E-commerce and live streaming have revolutionized the sales process, allowing Lushun oysters to reach a broader market and increasing production standards [13]. - The nutritional benefits of Lushun oysters have been emphasized, with high protein and zinc content being highlighted by health experts [13]. Collaborative Development - A demonstration area for integrated oyster industry development has been established, promoting collective management and benefiting local communities through job creation and income generation [14]. - The project has attracted investments from local villagers and social capital, fostering a cooperative model that enhances brand value and mitigates market risks [14]. Future Outlook - The brand value of Lushun oysters reached 19.385 billion yuan in 2023, showcasing the potential for further growth through innovation and market integration [15]. - The industry is positioned as a model for high-quality rural development, emphasizing the importance of maintaining quality and health standards while leveraging technology and market forces [15].