从“产品输出”升级为“IP引领”，江苏规上文化企业发展模式悄然变革

Core Insights - Jiangsu Province's cultural enterprises achieved a revenue of 1,218.9 billion yuan in the first three quarters of 2025, marking a 6.9% year-on-year growth, indicating a shift from traditional product output to a focus on cultural IP development and value enhancement [1] - The transformation in the cultural industry is driving a transition from scale expansion to quality improvement, reshaping the creation, production, and dissemination of cultural products [1] Group 1: Cultural IP Development - The CEO of Yifu Cultural Development Company emphasized that the essence of cultural products lies in their IP, which should be nurtured with care rather than produced en masse [2] - Yifu's new cultural IP "Jin Tong Tong," inspired by Nanjing's sycamore leaves, embodies resilience and emotional connection, aiming to create lasting memories for visitors [4][5] - The team has developed a dedicated picture book for "Jin Tong Tong," enhancing its narrative and emotional appeal, with initial product sales exceeding 10,000 units [5] Group 2: Innovative Cultural Experiences - The collaboration between Nanjing Museum and Wendu Cloud resulted in the immersive performance "Dream of Red Mansions," which has been well-received, with over 39,000 attendees and an 80% average occupancy rate [8][10] - Wendu Cloud's "AI Cao Xian Sheng," a specialized AI model for the cultural sector, has engaged 25,000 users and generated over 3.5 million words of text, enhancing the interactive experience of the performance [10][11] Group 3: Integration of Traditional Crafts and Modern Products - Jinling Gold Foil Group aims to popularize traditional gold foil craftsmanship by integrating it with various IPs, creating accessible products like phone cases and festive decorations [14][15] - The company has collaborated with renowned designers and artists to produce innovative items that blend traditional techniques with contemporary aesthetics, expanding the reach of non-material cultural heritage [15][19] Group 4: Market Trends and Future Outlook - The recent policies from the Ministry of Commerce and Jiangsu Province highlight the importance of developing original cultural IPs to enhance service consumption and cultural tourism [19][20] - There is a growing demand among consumers, particularly younger generations, for emotional and personalized products, driving the need for more original cultural IPs in Jiangsu [20]