Core Viewpoint - Recent consumer complaints highlight that some live-streaming sales platforms, which promote "brand surplus" and "unique samples," are secretly selling low-quality, misrepresented products with unclear origins and unfair return policies [1] Group 1: Industry Practices - Many live-streaming merchants are selling second-hand clothing under the guise of "new" items, often using terms like "micro-dirt" and "micro-flaw" to attract consumers [27][32] - The practice of selling refurbished second-hand clothing as "surplus" or "sample" items is widespread, with merchants emphasizing the appearance of newness through new tags and packaging [22][23] - A significant portion of the clothing sold in these live-streams comes from old clothing recycling facilities, with some merchants admitting to sourcing from various origins, including garbage dumps [27][30] Group 2: Consumer Deception - Merchants in the live-streaming industry are trained to avoid mentioning the second-hand nature of the clothing, instead using marketing language to create a perception of high quality [28][32] - Reports indicate that many live-streaming platforms are selling items that have visible signs of wear, such as stains and damages, while still marketing them as new [33] - The average daily sales volume for some second-hand clothing recycling companies can reach several tons, indicating a high demand for these products in the live-streaming market [30]
直播间“大牌尾货”竟是回收箱旧衣服,央视曝光旧衣回收产业链内幕
Xin Lang Cai Jing·2025-12-21 15:33