直播间“大牌尾货”竟是回收箱旧衣服!旧衣回收产业链内幕曝光
Xin Lang Cai Jing·2025-12-21 15:33

Core Viewpoint - The article highlights the deceptive practices of live-streaming sellers who market second-hand clothing as "new samples" or "brand excess inventory," often selling low-quality items with undisclosed origins and misleading terms like "default as defective, no returns or exchanges" [1][3][22] Group 1: Deceptive Practices - Many live-streaming sellers claim to sell "new sample clothes" or "brand excess inventory," but are actually selling second-hand clothing at very low prices [3][22] - Sellers use phrases like "slightly dirty" or "slightly flawed" to mislead consumers about the true nature of the products, avoiding any mention of their second-hand status [5][22] - Investigations revealed that items sold as "samples" often show clear signs of previous use, including stains and wear [6][19] Group 2: Supply Chain and Sourcing - Old clothing is sourced from recycling bins, with some sellers admitting to obtaining items from garbage stations, packaging them as high-quality products for profit [9][22] - The demand for second-hand clothing in live-streaming sales is high, with some recycling companies reporting daily sales of dozens of tons of old clothing [12][14] - Live-streaming sellers often purchase these items in bulk from recycling facilities, emphasizing the need to avoid mentioning their second-hand nature to maximize sales [19][41] Group 3: Renovation and Reselling - Some second-hand clothing is refurbished and sold as new, with sellers using new tags to disguise the items' true origins [24][35] - A significant portion of the clothing sold in live-streams is actually refurbished second-hand items, which are marketed as "factory excess" or "samples" to attract buyers [35][41] - The refurbishment process is sophisticated enough that it is difficult for consumers to identify the items as second-hand, allowing sellers to charge higher prices [33][38]

直播间“大牌尾货”竟是回收箱旧衣服!旧衣回收产业链内幕曝光 - Reportify