八省奔赴大湾区，媒体+潮汕牛肉火锅文化节成“暖冬顶流”

Core Insights - The event "Chaozhou Beef Hotpot Culture Festival" has attracted enterprises from eight major beef-producing provinces to the Guangdong-Hong Kong-Macao Greater Bay Area, highlighting the growing collaboration in China's beef industry [4][6][8] - The Greater Bay Area is recognized as an ideal market for beef industry development due to its strong consumer demand, estimated at over 1 million tons annually, and a significant consumption gap of over 500,000 tons [16][20][21] - The festival serves as a platform for showcasing high-quality beef products and fostering partnerships between northern beef producers and southern markets, enhancing the overall supply chain efficiency [29][96][132] Market Demand and Growth - The Chaozhou beef hotpot market is projected to reach 48.18 billion yuan in 2024 and is expected to exceed 50 billion yuan in 2025, indicating robust growth [18] - The average spending per customer for beef hotpot in the Greater Bay Area has increased from 85 yuan in 2020 to 128 yuan in 2025, reflecting a trend towards premium consumption [19] - The demand for high-quality beef is further emphasized by the low self-sufficiency rate in Guangdong, which is less than 6% [20] Industry Collaboration - The event has facilitated direct interactions between beef producers from provinces like Inner Mongolia, Jilin, and Ningxia, allowing them to present their unique products tailored for the hotpot market [41][50][54] - The introduction of the "Yue Mu You Pin" quality standard aims to enhance product quality and streamline market access for northern beef producers in the Greater Bay Area [108][110] - Collaborative efforts are being made to improve the cold chain logistics and supply chain efficiency, ensuring that beef products maintain freshness from production to consumption [114][116] Cultural and Culinary Integration - The Chaozhou beef hotpot has evolved into a cultural IP, combining traditional culinary techniques with modern standards, thus enhancing its appeal in both domestic and international markets [24][132] - The festival has leveraged media platforms to promote the cultural significance of Chaozhou beef hotpot, resulting in increased visibility and consumer engagement [172][175] - The integration of local flavors and cooking methods has positioned Chaozhou beef hotpot as a national culinary favorite, with significant online engagement and global expansion potential [173][176] Future Prospects - The collaboration between northern beef producers and southern markets is expected to reshape the beef industry landscape in China, creating a win-win scenario for both regions [182][186] - The continuous improvement of standards, supply chain optimization, and media engagement will likely elevate Chaozhou beef hotpot to a globally recognized brand, driving high-quality development in the domestic beef industry [185][187]