揭秘私域直播“坑老”：免费鸡蛋引流 高价“神药”收割

Core Viewpoint - The article highlights the issue of fraudulent practices in private domain live streaming, particularly targeting elderly consumers with misleading health claims and products disguised as medicine [1][9][30]. Group 1: Fraudulent Practices - Private domain live streaming is characterized by high user targeting and strong interactivity, but it is also prone to misuse by unscrupulous merchants for scams [1][9]. - A specific case in Tianjin involved a live streaming session promoting a product called "Heart Muscle Peptide Nutritional Liquid" as a cure for heart diseases, misleading many elderly consumers [2][4]. - The product was falsely claimed to be developed from a secret formula by a so-called "healer," with fabricated testimonials to support its efficacy [4][6]. Group 2: Regulatory Response - Market regulators in Tianjin discovered that the claims made during the live stream were entirely fictitious, with no basis for the "healer" or the research institute mentioned [6][19]. - The live streaming operation was found to have generated over 1 million yuan in sales within three months, with products sold at inflated prices [15]. - Regulatory authorities have imposed fines totaling 60,000 yuan on the involved parties for false advertising and have mandated corrective actions [21]. Group 3: Industry Challenges - The private domain live streaming sector has become a breeding ground for scams targeting elderly consumers, with platforms failing to enforce adequate content review processes [16][19]. - The lack of effective regulatory measures has made it difficult to gather evidence against fraudulent activities, complicating enforcement actions [24][26]. - The market supervision department has initiated a special campaign against false advertising in the private domain live streaming sector, resulting in numerous cases and significant fines [23][30].