七章二十九条三大核心内容 三部门发文规范互联网平台价格行为

Core Viewpoint - The release of the "Internet Platform Pricing Behavior Rules" marks a new phase of refined and normalized price regulation in China's platform economy, aiming to reshape the responsibilities and rights among platforms, merchants, and consumers, and promote a market focused on quality and service [1][2]. Group 1: Regulatory Framework - The "Behavior Rules" consist of seven chapters and 29 articles, providing clear guidelines for pricing behavior of platform operators and merchants [1]. - The rules aim to standardize price competition, protect the pricing autonomy of operators, and safeguard consumer rights by enforcing transparent pricing practices [2][3]. Group 2: Implementation Timeline - The implementation date for the "Behavior Rules" is set for April 10, 2026, allowing time for platform operators to align their internal compliance systems with the new regulations [3]. - During the interim period, major platform operators will conduct self-assessments to ensure adherence to the rules, focusing on consumer price rights and the autonomy of platform merchants [3]. Group 3: Expected Impacts - The introduction of the "Behavior Rules" is expected to purify the market competition environment, curb unfair pricing practices, and create a fair competitive space for small and medium-sized operators [5]. - The rules will enhance consumer protection by preventing practices like data-driven price discrimination and false discounts, thereby increasing consumer trust [5]. - The guidelines will encourage platform companies to invest in technological innovation, service upgrades, and quality improvements, facilitating a shift from scale expansion to quality enhancement [5].