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Core Viewpoint - The significant price reductions of Maserati and other luxury brands indicate a desperate attempt to clear inventory amid declining sales in the luxury car market, leading to a price war among high-end brands [2][8][9]. Group 1: Maserati's Price Reduction - Maserati's Grecale model has seen discounts up to 540,000 yuan, with fuel versions priced as low as 60% off and electric versions at 40% off [2]. - The price of the Grecale has dropped from nearly 800,000 yuan to a final price range of 400,000 to 440,000 yuan, significantly reducing its market entry barrier [3][4]. Group 2: Sales Performance and Inventory - A Maserati dealership in Jinan reported selling nearly 300 units of the Grecale since July, with current inventory representing about one-fifth of the national stock [3]. - The Jinan store's sales peaked at nearly 200 units per month after the policy change in July, although sales have since stabilized [4][5]. Group 3: Market Dynamics and Consumer Behavior - The customer demographic shows a high proportion of out-of-town buyers, accounting for 70%-80% of sales, indicating strong interest from regions beyond the immediate market [4]. - The introduction of replacement subsidies has further incentivized buyers, making Maserati's offerings more attractive compared to traditional luxury brands [7]. Group 4: Broader Luxury Market Trends - Maserati's global sales plummeted from 26,689 units in 2023 to 14,725 units in 2024, a decline of over 40%, with the Chinese market experiencing a similar downturn [8]. - Other luxury brands like Bentley, Ferrari, and Lamborghini are also facing significant sales declines, with import volumes dropping by 21% to 26% in 2023 [8][10]. Group 5: Future Outlook - Maserati's strategy of aggressive discounting aims to clear 2022 model inventories to make way for the 2026 models, but this may dilute the brand's premium image [9]. - The overall luxury car market is under pressure from the rise of domestic electric vehicles, leading to a significant contraction in the import luxury segment [11].