平台“自动扣款”要以显著方式提醒消费者

Core Viewpoint - The article discusses the release of the "Internet Platform Pricing Behavior Rules" by the National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office, aimed at regulating pricing behaviors on internet platforms to protect consumer and operator rights and promote healthy development of the platform economy [1][7]. Group 1: Pricing Behavior Regulations - Platform operators and internal operators must exercise their pricing rights and set reasonable prices, with agreements made through contracts or orders [1][2]. - Platform operators are prohibited from imposing unreasonable restrictions on pricing behaviors of internal operators, such as forced price reductions or promotional conditions [1][4]. - Pricing must be transparent, with clear marking of additional costs related to shipping, delivery, and other services [3][4]. Group 2: Fee Standards and Transparency - Platform operators must establish reasonable fee standards and publicly disclose them, including any changes, with a minimum seven-day consultation period for internal operators [2][6]. - Any promotional activities must clearly indicate the rules, duration, and applicable scope, ensuring consumers are aware of the pricing structure [3][4]. Group 3: Competition and Market Order - Operators are prohibited from price gouging and must not engage in practices that disrupt normal market order or harm the interests of other operators [5][6]. - The rules prevent operators from using data and algorithms to set different prices for the same goods or services under similar conditions without consumer knowledge [6][7]. Group 4: Implementation and Oversight - The "Behavior Rules" will be effective for five years, starting from April 10, 2026, allowing operators time to adjust to the new regulations [7]. - Regulatory bodies will enhance collaboration and market supervision to ensure compliance with the pricing behavior rules [7].