偷拍顾客来防盗,透支好感是经营下下策
Nan Fang Du Shi Bao·2025-12-21 16:43

Core Viewpoint - Uniqlo has faced backlash for allegedly "spying" on customers to prevent theft, raising concerns about privacy and customer experience in the retail sector [2][3] Group 1: Uniqlo's Practices - Reports indicate that some Uniqlo stores have engaged in "spying" on customers, leading to discomfort among consumers who feel targeted as potential thieves [2] - Employees, both current and former, have confirmed the existence of such practices, suggesting a systematic approach to identifying "suspicious" customers [2] - The company's focus on loss prevention has led to a quantifiable metric for store managers, resulting in excessive surveillance measures that may infringe on customer rights [3] Group 2: Industry Context - The issue of theft prevention is not unique to Uniqlo but is a widespread challenge in the global retail industry, with significant financial implications [2] - In 2023, Walmart reported losses in the billions due to organized retail crime, while UK retailers are projected to spend £1.8 billion on theft prevention in 2024, marking a historical high [2] - The balance between effective theft prevention and maintaining a positive shopping experience is crucial, as excessive measures can damage brand reputation and customer trust [3][4] Group 3: Financial Implications - Uniqlo's revenue in Greater China declined by 4% year-on-year, with operating profit decreasing by 12.5%, indicating a potential disruption in the balance between theft prevention and revenue generation [4] - The company's approach to loss prevention may have shifted towards short-term solutions, risking long-term customer relationships and brand loyalty [4]

偷拍顾客来防盗,透支好感是经营下下策 - Reportify