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Core Viewpoint - The newly released "Internet Platform Pricing Behavior Rules" aim to promote innovation and healthy development in the platform economy by regulating pricing behaviors and enhancing transparency and collaboration among stakeholders [1][2]. Group 1: Regulation of Pricing Behavior - The rules aim to standardize pricing competition order by detailing regulatory requirements based on existing laws, providing clear pricing behavior guidelines for platform operators and internal operators, and fostering a market order characterized by quality and healthy competition [1]. - The rules will protect the autonomous pricing rights of operators on platforms, specifying that platform operators cannot impose unreasonable restrictions or conditions on the pricing behaviors of internal operators [1]. Group 2: Consumer Protection - The rules will enforce a clear pricing system, promote the transparency of dynamic pricing and differential pricing, and regulate services such as password-free payments, automatic renewals, and automatic deductions to better protect consumers' rights to information and choice [1]. Group 3: Implementation Timeline - The behavior rules will be implemented starting April 10, 2026, allowing operators sufficient time to adjust and comply with the new regulations [2]. - The National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office will organize major platform operators to conduct self-inspections against the regulatory requirements of the behavior rules [2].