国家发展改革委等部门联合发布《互联网平台价格行为规则》

Core Viewpoint - The newly released "Internet Platform Pricing Behavior Rules" aims to regulate pricing behaviors of platform operators and protect consumer rights, set to take effect on April 10, 2026 [1][4]. Group 1: Regulation of Pricing Behavior - The "Behavior Rules" consist of 7 chapters and 29 articles, outlining the norms for pricing behaviors by platform operators and internal operators [1]. - Pricing behavior includes actions related to setting or changing prices, price marking, charging fees, and implementing subsidies [1]. - The rules are designed to ensure that pricing practices do not disrupt the normal business models of platform economies while promoting fair competition [4][5]. Group 2: Protection of Consumer Rights - The rules emphasize the importance of transparency in pricing, requiring clear marking of prices and related product or service information [6][7]. - Specific provisions are made to prevent unfair pricing practices, such as price collusion and misleading promotions, ensuring consumers are informed and protected from deceptive pricing strategies [7][9]. - The rules also address issues like automatic renewals and unauthorized price increases, encouraging platforms to establish mechanisms for resolving pricing disputes [8][9]. Group 3: Stakeholder Engagement and Implementation - The development of the "Behavior Rules" involved public consultation to gather feedback, ensuring a comprehensive approach to regulation [5]. - The rules aim to balance the interests of platform operators and consumers, maintaining stability in regulatory requirements while fostering a healthy pricing order [5][6].